The Cost of Traffic

One thing that I’ve been thinking a lot about lately is the cost of traffic. Recently it was brought to my attention that Etsy was increasing its fees again and some people were freaking out. Organic traffic may not cost you per click or acquisition or...

My Health Journey

My health journey hasn’t been a simple one and I still don’t have all of the answers. What I do have are a few answers, a willingness to solve my problems, and the mindset to conquer anything that gets in my way. I battle depression, Celiac Disease,...

Why MLMs are a Good Business Option

Some links in this post are affiliate links. This means that I will make a commission, at no extra cost to you, if you purchase via an affiliate link in my post. Affiliate links are marked with an "(Affiliate link)" beside the link. Over 20 years ago my...

My Journey To Build A Niche Site

So this post is a bit different. It’s not a how-to or a list of ideas. It’s a post of intent. It’s the first post to introduce the journey I am on to build a niche site. What is a Niche Site? A niche site is a website that caters to a more...

Business 101 A Successful Business Plan

Over the past couple of years I have met a good number of women with new businesses but the biggest thing most of them had in common was a lack of a business plan. They have a business idea and were putting themselves out there by attending...

8 Facebook Tips for Organic Reach

In my last post I talked about Why I Hate Facebook but I also mentioned that there are ways to reach your audience on Facebook. So here are 8 ways (plus a bonus tip) to use Facebook to reach more people organically (without paying for ads)....

Why I Hate Facebook

Yup, I said it. I HATE FACEBOOK. I know I’m a social media manager and that I help clients with Facebook but that doesn’t mean that I have to love the platform, it simply means that I have to know and understand the platform. Over time Facebook...

Building Your Email Newsletter with CAN Spam

I have met a lot of new business people over the past year and sometimes I am surprised when I start receiving their newsletter updates. This might seem smart. Why don't we add all of the business card emails we receive to our newsletter update...

Do You Want to be a Virtual Assistant?

Lately I have been asked two questions: 1) Are you a virtual assistant? and 2) How do you start a virtual assistant business? So I felt that those questions were worth a blog post. Firstly, yes I am a virtual assistant. I specialize in the...

The Changes to LinkedIn Groups

Recently, LinkedIn made some pretty big changes to their groups and as someone who has recommended that people consider creating their own LinkedIn groups I can no longer include that as a startup strategy component and here’s why: Not so...

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