Okay, so you have your logo, your colours, maybe even your fonts and you’ve done your target market research but what’s next in building your WordPress website?
Often times you will likely just start looking at themes and other websites to get ideas and although this is a great and necessary step I would actually say you skipped a few.
There are two big questions you need to ask yourself about your website before deciding on the content, the keywords, the layout or the details.
What is the main goal of your website and how will you achieve it?
Most will answer with “to get clients” or “to make money” but again, how will you achieve this goal?
Let’s use AmandaLynneMurtagh.com as an example.
When I stepped back from my excitement of the new site to figure out what my home page would look like I realized that I hadn’t created a goal.
Naturally I would like a new client or two but the real question is how will I achieve this? How do I want my audience to see me in order to want to work with me?
The answer is as an experienced, dare I say, expert or a knowledgeable individual.
Without a lot of content already on the site the best way to accomplish this was to make my blog posts front and center so people could see the topics covered and choose to read those they found interesting.
What Are My Home Page Options?
If you are building an ecommerce website then you may choose to highlight products you think will sell the best or sales items. Maybe even categories of products depending on your target market and business goals.
For those in service oriented industries such as coaching, virtual assistance, etc…you may want to put testimonials or client logos front and center.
Regardless of what industry you are in you should always have an easy way for those visiting your site to sign up for your newsletter!
So What is the Goal for Your WordPress Website and How Will You Achieve That Goal?
Once you have figured out the goal of your site and how you will achieve this goal then you can move on to the next steps.
If you aren’t familiar with WordPress and don’t have the time to learn how to customize your design yourself then I suggest finding a designer or at least someone who is familiar with customizing WordPress for those on a tight budget.
The person you choose to work with should be able to not only help you create the design you are looking for but can also setup all the plugins you need to create a functional site to serve your goals.
For more information on getting help with building your WordPress website feel free to contact me.